Courses

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BUS 71a Introduction to Finance
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Prerequisite: BUS 6a. Corequisite: BUS 51b. This course cannot be counted as an elective toward the Economics major or minor.

Introduces students to topics and methods in the field of finance. Covers how firms secure financing via equity and debt markets, valuation of stocks and bonds, fundamental analysis techniques, capital budgeting techniques, the relationship between risk and return and the time-value-of-money. Usually offered every semester.

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111a Business Analytics
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Prerequisites: BUS 10a and BUS 51b

This course is about analyzing and interpreting data about markets and customers. It has been designed for managers who will be using data analytics, and so is intended for students wanting to go into marketing, finance, consulting, entrepreneurship, business strategy and operations management. Students who take this class will learn about the sorts of business decision problems in which research information is most useful, including problems related to pricing, target market selection and new product introduction. Usually offered every year.

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BUS 113a Intermediate Financial Accounting
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Prerequisite: BUS 6a

Expands the understanding of accounting theory and evaluates the impact of alternative accounting procedures on financial statements. Topics covered include revenue recognition, accounting changes/errors, inventory measurement and valuation, long-lived assets acquisition, disposition and impairment. Usually offered every second year.

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BUS 114a Managerial Accounting
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Prerequisite: BUS 6a

Expands the understanding of accounting theory and evaluates the impact of alternative accounting procedures on financial statements. Topics covered include revenue recognition, accounting changes/errors, inventory measurement and valuation, long-lived assets acquisition, disposition and impairment. Usually offered every second year.

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BUS 120a Organizational Behavior in Busines
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Prerequisite: BUS 10a

This course may not be taken for credit by students who have taken PSYC 150b. May not be taken for credit by students who took BUS 20a in prior years. Covers the fundamentals of organizational behavior, including topics like leadership, work motivation, organizational culture, organizational structure, group dynamics, perception and decision-making in a global environment.

Assignments include individual and group project analyses focused on topical business issues using course concepts. Usually offered every semester.

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BUS 125a Leading in the Era of Diversity
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Prerequisite: BUS 10a or WMGS 5a or permission of the instructor.

Introduces students to analytical frameworks for understanding and influencing individual, group, inter-group and total organization dynamics. Increases students' awareness of and competence in recruiting, collaborating with, retaining, managing and advancing people different from themselves. Usually offered every year.

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BUS 130a Entrepreneurship and Innovation
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Prerequisite: BUS 10a. May not be taken for credit by students who took BUS 30a in prior years.

Explores why, when, and how to start a new business venture. Includes identifying opportunities, gaining access to resources, and assembling a team with key skills. Uses lectures, case discussions and outside speakers to introduce issues in both theory and practice. Usually offered every semester.

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BUS 135a Real Estate and Society
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Prerequisite: BUS 10a. May not be taken for credit by students who took BUS 35a in prior years.

Provides students with the fundamentals of real estate investment analysis and examines major trends and current issues: affordable housing; preservations, conservation, and environmentalism; green construction; new urbanism and smart growth; and the meltdown in the capital markets. Usually offered every semester.

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BUS 152a Marketing Management
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Prerequisite: BUS 10a. Corequisite: BUS 51b. May not be taken for credit by students who took BUS 52a in prior years.

An introduction to key concepts in competitive strategy and marketing, which are used to help firms create, sustain, and capture value. Topics include industry analysis, competitive advantage, market identification and marketing policies. Incorporates case studies, discussion method, team projects, and business research. Usually offered every semester.

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BUS 153a Marketing Research
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Prerequisite: BUS 152a. May not be taken for credit by students who took BUS 53a in prior years.

Marketing research is critical to business success in today's information economy. We will learn quantitative marketing research models and techniques for analyzing consumer behavior and marketing information. Topics include marketing segmentation, targeted promotion strategies, brand positioning, new product design, and customer profitability. Usually offered every year.

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BUS 155a Consumer Behavior
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Prerequisite: BUS 152a. May not be taken for credit by students who took BUS 55a in prior years.

Examines fundamental theories and concepts in consumer psychology. Learn about new findings to enhance understanding of how and why people choose, use and evaluate goods and services the way they do. This knowledge will come from lectures, readings and discussions in class, but also from hands-on experiential learning through involvement in a semester-long group project. Usually offered every year.

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BUS 160a Competitive Strategy
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Prerequisite: BUS 10a. BUS 152a is recommended.

Allows students to examine the challenges and opportunities of doing business globally using a few simple frameworks developed at Harvard Business School. Students will use such frameworks to think about the design and execution of successful strategies, in the US market, in emerging markets, in entrepreneurial firms and in social platforms. Usually offered every year.

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BUS 172a Operations Management
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Prerequisites: BUS 10a. Corequisite: BUS 51b.

Operations Management is the scientific study and optimization of the processes that organizations use to create the products/services purchased by their customers. Topics include process analysis, the impact of variability on process performance, quality management (lean production and six sigma), project management, inventory management, supply chain coordination, revenue management and operations strategy. Usually offered every semester.

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BUS 174a Supply Chain Management
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Prerequisite: BUS 172a.

Explores how to optimize supply chain processes to achieve a company's strategic goals. Students will understand the basic activities of an organization's supply chain, such as planning, the selection of suppliers, negotiations and coordination with suppliers, production and inventory decisions, and logistics. This course uses analytical tools and conceptual frameworks to make effective decisions about supply chains. Usually offered every second year.