Best Practices & Style Guide

We've compiled these tips to help you navigate the sometimes confusing waters for your website. 

Associated Press Style

Text on Brandeis websites should follow the grammar, punctuation and spelling rules outlined in the Associated Press Stylebook. See specific examples on the style guide page of this section.

Spelling

All web pages must be free of spelling errors. Carefully proofread material and review the Cascade CMS spell-checker results that appear after you submit a page. You may also toggle the spell-checker in the WYSIWYG to underline misspelled words in red. You may add words to your personal dictionary in the CMS, but be careful not to add a spelling error! There is currently no way to remove an error from your personal dictionary.

Space Between Sentences

Sentences should be separated by only one space. Two spaces between sentences is an outdated and incorrect convention.

Adding Emphasis

You may use bold text on your site, but be careful not to overdo it. All bold text means nothing actually stands out. Do not use italic or underlined text. 

Using Headings

Headings should be used to give structure to your pages, and they are especially important for accessibility. Headings should follow a nested structure, meaning Heading 3 should be followed by Heading 4, etc. You may repeat Headings but you may not skip levels.

Please Note: Your site name is coded as Heading 1 and your Page Title is coded as Heading 2. So you should only use Headings 3, 4 and 5 in the main content areas of your site. Do not use headings in the sidebar.

Heading Capitalization

Headings should use title case for capitalization. Only capitalize principal words. Articles, conjunctions, and prepositions do not get capital letters (unless they begin a title).

Examples: Our Study Abroad Program; Undergraduate Minor Requirements and Course Descriptions; Working with Hiatt; How the Selection Process Works

Naming Folders and Files

Folder and file names should be short, descriptive, all lowercase and contain no spaces; hyphens are permissible.

Image Sizing

Images should be sized to the correct dimensions needed on your site. Do not upload larger images than required. We recommend Adobe Photoshop for resizing images. This software can be acquired through LTS for free for use on university-owned computers.