Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Digital Communications manages the main Facebook, Twitter, Instagram and YouTube accounts.
Social Media at Brandeis
We offer an array of tools, including consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas.
Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.
Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.
Authenticity, honesty and open dialogue are key.
Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.
Social Media Integration
The new templates offer the option of integrating social media feeds. You can see an example of the templated feed at the bottom of this page. The digital communications team will discuss social media integration and set up with you when your website is migrated. If your website has already migrated and you are interested in adding or changing your feed, contact Allie Morse.
Popular Social Media Tools and Platforms
Facebook is the world’s largest social network, with more than 1.84 billion people using the site a month. Individual users create a personal profile, add other users as friends and exchange messages, including status updates that are aggregated on a newsfeed.
Schools, departments and offices can create brand pages, which allow individual users to "like" the page and follow content. Pages should post content at a minimum of 3 times a week, preferably more, in order to continue to engage the audience. If your group has student workers or UDRs, encourage them to give feedback or ideas of how to engage their peers. The best Facebook pages not only promote department events and news, but also share interesting articles and information. Images and videos also perform better on Facebook than plain text or a link. See the Brandeis Classical Studies Community and Hiatt Career Center for examples of great content strategy.
To encourage more discussion, users can also create groups that are either open to all, "closed" so they require permission to join, or "secret" which requires a link to find.
Instagram is an image sharing platform that uses hashtags to connect users to content. Instagram is the fastest growing social media platform among 18-22 year olds.
The Brandeis University Instagram channel is run by a series of Instagram Takeovers where a community member "takes over" the account from Monday - Sunday. This community member, typically a student, posts an introduction and then takes the Instagram audience through a week in their life. While we vet community members who take over, we do not edit or control their posts. Instagram Takeovers are designed to share a range of authentic community voices.
Schools, departments and offices can participate as well. If you have an event or program that you would like to promote, reach out to Allie Morse as soon as possible to strategize and schedule a takeover. Please note that takeovers are often booked months in advance, so reaching out sooner is better!
Due to the difficulty of getting enough images and maintaining momentum, we strongly discourage individual departments from starting their own Instagram accounts.
Twitter is a social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit). You should post at least once per day, but preferably more. You can schedule tweets in advance using clients like Hootsuite and Tweetdeck.
We encourage you to use #Brandeis so your content is seen by the Brandeis community.