Developing Brandeis’ digital strategy
An important part of our storytelling function is developing and implementing Brandeis’ digital strategy.
Using the Web, social media and emerging technologies, we spread the Brandeis story to a worldwide audience and enable our university colleagues to do the same. The content we produce and distribute always supports the university’s strategic messages and brand.
Because we serve an online audience that discovers, uses and shares information in many different ways, we monitor and stay on top of emerging digital trends — to keep our storytelling media as up-to-the-minute as possible.