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Popular Social Media Tools and Platforms

There are many social media platforms. Here are the most popular.

  • Facebook
    The world’s largest social network, with more than 1.15 billion people using the site (as of September 2013). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages.

  • Twitter
    A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit).

  • YouTube
    A video hosting and watching website. The 2012 Noel-Levitz E-Expectations report found that 62 percent of high school juniors and seniors watch YouTube videos at least once a week.

  • Flickr
    An image and video hosting website. Photos can be shared on Facebook and Twitter and other social networking sites.

  • Tumblr
    A micro-blogging social network that allows users to make short-form blog posts. Tumblr content tends to be very visual.

  • LinkedIn Groups
    A place where groups of professionals with similar areas of interest can share and participate in a conversations.

  • Blogs
    A platform for casual dialogue and discussions on a specific topic or opinion.