What you need to know
Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use.
Key Principles for Social Media Managers
Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.
Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.
Authenticity, honesty and open dialogue are key.
Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.