Support

Currently, Google Analytics is a self-service offering. Extensive documentation created by Google is available in the Google Analytics Help Center and on the Google Analytics YouTube channel.

Using Google Analytics

The university has adopted Google Analytics to learn more about how people find our websites, how visitors interact with them, and how we can enhance their experience.

Google Analytics data can help your department improve your content so that you can achieve your website goals, whether they be increasing school/program applications, providing services and information for students, reconnecting with alumni or promoting your faculty and research.

To access Google Analytics data for your website, please contact us for the log in information.

Once you receive the log in information, please follow these steps.

1. Log out of your Brandeis Google account (or open a different web browser)
2. Visit http://www.google.com/analytics/
3. Log in with the Google email account and password provided by Web Communications
4. Click the plus (+) sign to view the list of Brandeis profiles

Google Analytics plus sign
5. Click the Brandeis All profile*

Google Analytics 'Brandeis All' button
6. In the top right, change the date range to include only two days (e.g., July 19 to July 20). Since brandeis.edu is a large site with a lot of data, this will speed up the filtering and help you get you to your site's data without receiving "Resource is not available" messages.

Google Analytics date range button
7. In the left navigation, click Content > Site Content > Content Drilldown, then in the main panel select www.brandeis.edu

Google Analytics content drill down
8. Find and click your site, using the arrows on the bottom right to scroll if necessary

Google Analytics scroll across button
9. In the top right, change the date range to whatever you would like to see

Google Analytics larger date range

* To view off-campus web traffic only, click the Exclude Internal IP-Brandeis All profile