Assistant Professor of Economics


Ph.D., University of Pennsylvania

Field of Specialty

Industrial Organization, Economics of the Internet, Applied Microeconomics

Contact Information

Sachar International Center 130A

Benjamin R. Shiller

Relatively new phenomenon like internet commerce and massive data collection on consumer behavior (Big Data) may induce fundamental changes to activity within the economy. My research goal is to study these changes. Examples of my research include studying whether personalized pricing, i.e. setting unique prices to different individuals based on their web-browsing behavior, is profitable, and what impact this will have on consumers. I have also studied how digitizing entertainment products impacts markets, via optimal pricing strategies and by shutting down resale. By completing this research, and regularly attending conferences, I try to keep up to date on new research findings. I incorporate this knowledge directly into my teaching.


Shiller, Benjamin R.. "Digital Distribution and the Prohibition of Resale Markets for Information Goods." Quantitative Marketing and Economics (2013). (forthcoming)

Shiller, Benjamin R./Imke Reimers. "Impact of Proprietary Data Collection on Price Discrimination and Competition.

Shiller, Benjamin R./Joel Waldfogel. "Will Ad Blocking Break the Internet.

Shiller, Benjamin R./ Shuran Zhang. "Biases from Overlooking Price Discrimination and a Solution." March 2015.

Shiller, Benjamin R.. "First Degree Price Discrimination Using Big Data." February 2014.

Shiller, Benjamin R./Joel Waldfogel. "The Challenge of Revenue Sharing with Bundled Pricing." Economic Inquiry 51. 2 (2013): 1155-1165.

Shiller, Benjamin R./Joel Waldfogel. "Music for a Song: An Empirical Look at Uniform Song Pricing and Its Alternatives." Journal of Industrial Economics 59. 4 (2011): 630-660.

Courses Taught

ECON 80a Microeconomic Theory
ECON 135a Industrial Organization
ECON 340a Empirical Industrial Organization