Faculty Guide

Title

Assistant Professor

Business
International Business School

Expertise

Pricing, E-commerce, Consumer Learning Models

Profile

Xin Wang's research interests include pricing, service and international marketing. Her research investigates consumer behavior under various pricing formats, and helps managers make pricing decisions based on empirical and theoretical analysis. Currently she is conducting research on understanding the customer and supplier behavior in a B2B exchange market. At IBS, she teaches Marketing Research, Global Marketing, Consumer Behavior and Functions of the Capitalist Enterprises.
Prior to joining the IBS faculty, Xin served on the faculty at the Krannert School of Management, Purdue University. Her prior professional work experience includes working as a research fellow and instructor at the Tepper School of Business, Carnegie Mellon University, as well as a research associate at the Wharton School, University of Pennsylvania.

Xin was a William Larimer Fellow at Carnegie Mellon University and a Doctoral Consortium Fellow of American Marketing Association and the Institute for Operations Research and the Management Sciences. She received a Faculty Research Grant from the Center for International Business Education and Research at Purdue University.

Awards and Honors

CIBER Faculty Research Fund (2006)

Courses Taught

BUS	10a	Functions of the Capitalist Enterprise
BUS	250a	Global Marketing
BUS	253a	Marketing Research: Design and Analysis
BUS	255f	Consumer Behavior
BUS	256f	Marketing Research

Scholarship

Hu, Ye and Xin Wang. "Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets,." Journal of Retailing (2010). (forthcoming)

Wang, Xin and Ye Hu. "The Effect of Experience on Internet Auction Bidding Dynamics." Marketing Letters 28. 3 (2009): 245-261.

Wang, Xin, Alan Montgomery and Kannan Srinivasan. "When Auction Meets Fixed-Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions." Quantitative Marketing and Economics 6. (4) (2009): 339-370.

Wang, Xin. "Online Pricing Strategies: Insights and Challenges." The Handbook of Technology Management. 1 ed. vol. 2 Ed. Hossein Bidgoli. Wiley, 2009. 381-392.

Young-Hoon Park and Wang, Xin. "Online and Name-Your-Own-Price Auctions." Handbook on Research in Pricing. Ed. Vithala Rao. Edward Elgar Publishing, 2009. 419-434.

Shwartz, Michael, Justin Ren, Erol Pekoz, Xin Wang, Alan Cohen, and Joel Restuccia. "Estimating A Composite Measure of Hospital Quality From the Hospital Compare Database." Medical Care 46. (8) (2008): 778-785.

Teck-Hua Ho, Xin Wang and Colin Camerer. "Individual Differences in the EWA Learning with Partial Payoff Information." The Economic Journal 118. January (2008): 37-59.