Lemberg Academic Center, 250
Departments/ProgramsInternational Business School
DegreesHarvard University, Ph.D.
University of Cambridge, B.A.
ExpertiseConsumer judgment and decision-making, affect and emotion,
temporal discounting, and health promotion
ProfileJane Ebert is an Associate Professor of Marketing at Brandeis University's International Business School and is affiliated with the Department of Psychology. She obtained her Ph.D. and M.A. in Social Psychology from Harvard University. She obtained her B.A. in Natural Sciences from Cambridge University in the United Kingdom.
Professor Ebert’s research examines in what ways people are (and can be) motivated by future concerns versus more immediate concerns. In one line of research she examines people’s pursuit of and focus on future rewards and goals. This includes understanding the motivation of rewards or goals that occur in the future (such as future monetary rewards or health goals), examining the impact of attention to future goals in challenging circumstances (such as the impact of maintaining a future focus for CEO successors in financially distressed firms), and exploring novel approaches to motivate consumers (such as identifying optimal times for interventions to change health behaviors). In a second line of research, on hedonic prediction, she examines when and why people mispredict their future feelings, and so may be mistaken about their future desires or goals. Her research has been published in the Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Management Science, and the Journal of Personality and Social Psychology. Webpage
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Awards and Honors
Recipient (with co-authors) of the American Marketing Association Thomas C. Kinnear and Journal of Public Policy & Marketing Award for Best Paper for our paper " From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being." (2014)
Ebert, Jane E.J. and Meyvis, Tom. "Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events." Journal of Consumer Research 41. (2014): 794-809.
Ebert, J.E.J., Southwell, B.G., Slater, J., & Nelson, C.L. "Campaigns in context: promotion, seasonal variation, and resource factors predict mammography program participation." Health Systems 1. (2012): 118–128.
Block, L., Grier, S., Childers, T., Davis, B., Ebert, J.E.J., Kumanyika, S., Laczniak, R., Motley, C., Machin, J., Peracchio, L., Pettigrew, S., Scott, M., van Ginkel Bieshaar. M. "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being." Journal of Public Policy & Marketing 30. Spring (2011): 5-13.
Ebert, J.E.J. "The surprisingly low motivational power of future rewards: Comparing conventional money-based measures of discounting with motivation-based measures." Organizational Behavior and Human Decision Processes 111. (2010): 71-92.
Ebert, J.E.J., Gilbert, D.T., & Wilson, T.D. "Forecasting and backcasting: Predicting the impact of events on the future." Journal of Consumer Research 36. (2009): 353-366.
Cole, C.A., Laurent, G., Drolet, A, Ebert, J.E.J., Gutchess, A., Lambert-Pandraud, R., Mullet, E., Norton, M.I., Peters, E. "Decision Making and Brand Choice by Older Consumers." Marketing Letters 19. (2008): 355-365.
Ebert, J.E.J., & Prelec, D. "The fragility of time: Time-insensitivity and valuation of the near and far future." Management Science 53. (2007): 1423-1438.
Gilbert, D., & Ebert, J.E.J. "Decisions and revisions: The affective forecasting of changeable outcomes." Journal of Personality and Social Psychology 82. (2002): 503-514.
Ebert, J.E.J. "The role of cognitive resources in the valuation of near and far future events." Acta Psychologica 108. (2001): 155-71.