The Heller School for Social Policy and Management
Beth Goldstein is an author, consultant, speaker, and educator who helps small business owners gain an understanding of how their customers think, what they value and what influences their purchasing decisions then applies this knowledge to create targeted sales and marketing programs that drive revenue growth while increasing profitability and customer loyalty.
Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In her latest book, Lucky By Design, Beth exposes the fallacies and dangers of underestimating your own ability to control the destiny of your company and create powerful business opportunities. She offers new insights and practical advice as she details what it takes to ‘get lucky’ in business and shows you simple, yet effective steps to navigate your path to success and design your own luck.
Beth teaches Entrepreneurial Sales and Marketing at the Boston University School of Management and runs the university’s New Venture Competitions. Beth manages BU’s educational partnership with ACTION (Association of Cleantech Incubators of New England) and is the Faculty Director for the university’s Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the U.S.).
In addition, Beth conducts small business growth workshops throughout New England including several sponsored by the state of Mass. At the Enterprise Center at Salem State University, she runs programs for early stage and rapid growth companies. For the Massachusetts Supplier Diversity Office, Beth runs a six-month business accelerator program for Disadvantaged Business Enterprises (DBE’s) in the construction industry. She served as the Lead Instructor for Interise’s nationwide training program, run in conjunction with the US Small Business Association's Emerging Leaders (e200) Initiative. This program provides training to executives of established businesses throughout the U.S. looking to strengthen and grow their existing businesses. Beth was instrumental in developing the 9-month curriculum and taught the business accelerator program in Massachusetts for several years.
Beth brings extensive practical work experience in marketing and sales to her teaching and her practice at Marketing Edge. She has been responsible for creating and executing marketing and sales programs for high-tech, banking and manufacturing firms, both in the U.S. and Europe. In her early career, Beth recruited and managed a 250-person sales force for a national healthcare provider and uses this sales expertise to help her clients understand the importance of blending sales and marketing techniques to achieve top line growth. She regularly conducts surveys and market research for her clients with results driving critical business decisions that support their ability to achieve solid growth.
Beth has over 25 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University. Beth has worked with a variety of companies in a number of industries ranging from banking and manufacturing to healthcare and high-tech.