Sachar International Center, 11B
Departments/ProgramsInternational Business School
DegreesUniversity of California, Berkeley, M.A.
ExpertiseI have studied and taught writing, particularly in business; practical argumentation; persuasion; rhetoric; and presentation skills. I also have expertise in case method teaching, facilitating sessions on case method teaching for faculty who have not used it before, and, from the student side, writing about cases.
ProfileI have taught management communication at Brandeis IBS for three and a half years. I'm the author of:
The Case Study Handbook: How Read, Discuss and Write about Cases, Harvard Business Publishing, 2007
Management Communication, online course, Harvard Business Publishing, 2013
"Peter Guber: the 'Me' vs. the 'We' Brand (with Stephen Greyser and Nelson Gayton), Harvard Business School case, 2014
I was also the developmental editor for the following book:
Espen Anderson and William Schiano, Teaching with Cases, Harvard Business School Publishing, 2014
I am currently working with a colleague in the financial industry on a book about writing in the real world.
I have been a consultant on writing at Harvard Business School for over two decades. I have taught the writing portion of the HBS PreMBA program for better than 17 years. I do presentations on case reading and writing for the first-year MBAs at HBS and in an HBS executive education program and facilitate Harvard Business Publishing's Participant-Centered Learning seminars, which introduce faculty from around the world to the case method.
In addition, I run seminars on case teaching for LASPAU, a foundation that fosters innovation teaching in Latin American universities.
Finally, I teach Business Communication in an EMBA program for professional athletes at George Washington University.
Ellet, William; Greyser, Stephen; Gayton, Nelson. Peter Guber: The "Me" vs. the "We" Brand (business case). Boston Harvard Business School: 2014.
Ellet, William. "Management Communication." 2013 <Harvard Business School Publishing>.