Title

Senior Lecturer in the Brandeis University International Business School

International Business School

Expertise

Entrepreneurship, General Management, International Marketing

Profile

Charles Reed's early career was with Corning Inc., Johnson and Johnson, and Dennison Manufacturing, with which he held senior positions in sales management, manufacturing management, strategic planning, business development, research management and general management. He also managed divisions or subsidiary companies in the medical instrumentation, computer supplies, and test equipment industries.

Reed later bought KYBE Corporation from Dennison Manufacturing in a leveraged buyout. KYBE subsequently became the market leader in its industry. He then merged KYBE with Computer Link Corporation and, after consolidating these companies and paying down the debt, sold his business to Anacomp Corporation.

Reed has taught Entrepreneurship at Brandeis since 1997. He has developed courses in entrepreneurial management, entrepreneurial finance, business plans and venture business operations.