Anna Zoubida Guelzim MBA ’11 entered Brandeis International Business School (IBS) in fall 2010 with her eyes set on the fashion industry. Guelzim had just worked in “fragrance marketing” at Coty and communications for the sporting goods company Orvis.
She chose Brandeis IBS to further her expertise in Global Marketing; and in her second year Guelzim discovered a new and unexpected professional path: sports marketing.
Following graduation in spring 2011, her dream became a reality as she received an offer from adidas Group to manage global marketing campaigns for its Rockport brand. Then, in December 2012, she took her talents to Wilson Sporting Goods, crafting brand strategies for both partners and consumers as a global marketing manager for the company’s tennis division.
“Working at Wilson allows me to blend my passion for tennis and global marketing,” she said. “What is great about the corporate culture here is that most of everyone loves sports and enjoys the competitive spirit that comes with it.”
Guelzim certainly was a “global citizen” growing up in Morocco and residing in several countries throughout Europe while learning to speak English, French, Polish, Spanish and Arabic.
She was drawn to Brandeis IBS for its global focus, rigorous curriculum and diverse student body. She said that her experiences and conversations with peers helped immensely in facilitating discussion with business professionals from across the globe.
“At Brandeis I challenged myself more than I have ever before,” she said. “By taking classes outside of my comfort zone, for instance, I gained personal confidence in knowing that I can tackle anything I set my mind on.”
One particular faculty member, Professor Grace Zimmerman, served as an inspirational figure – both as a business professional and a personal mentor – who encouraged her to embrace challenges and achieve her goals.
“Professor Zimmerman’s confidence and overall leading demeanor is contagious, setting an example for women aspiring to be successful in business,” she said.
At Wilson, Guelzim is now fine-tuning the company’s marketing strategy for 2014 and getting the incredible opportunity to work with some of the world's best tennis players. Yet, she said she will never forget the invaluable lessons she learned at Brandeis IBS.
“It’s important to love what you do, be proud of who you are, and most importantly, to stay true to your values,” she said.