Connecting athletes with local coaches
Raja Roy, MBA '13
Raja Roy MBA ’13 interned at CoachUp, a Boston startup that connects athletes with private coaches. As the Product Marketing Intern, Roy helped design the company’s go-to-market strategy and an efficient, easy-to-use system for customers and coaches. “Being in a startup environment not only helps you to learn hands-on skills but also provides you with market reactions instantly,” he said. Roy comes from a technology background, but said the internship expanded his interest in marketing and spurred him to take advantage of Brandeis IBS' specialization in marketing.