The Impact of China’s Food Safety Crisis on Product Sales

By Xin Wang, Assistant Professor of Marketing, Brandeis International Business School.

Wang's research was the first empirical study that systematically examined product sales in the context of safety crisis. It shed light on how established global brands weather in turbulent times of a product safety crisis.  The project also extends the current literature on product harm by evaluating the pricing policy based on consumer transaction-level data. To multinational firms, this study offers critical insights on the critical role of product safety in sales, as well as strategic guidelines on how to manage across different product categories when faced with a product safety crisis.

Energy Conservation in China’s Industrial Enterprises

By Le Tang, International Business School, Brandeis University

Tang, in collaboration with Professor Jefferson proposed a study of  China’s National Bureau of Statistics to evaluate a major policy initiative of the Chinese government: the “Top 1,000 Enterprise Energy Conservation Program.”  This is a pilot project that involves the Chinese government’s promulgation of energy intensity targets for China’s largest energy-using industrial enterprises.Tang research also investigates spillovers of FDI, R&D, and other innovation resources on energy consumption in China’s industrial sector.

Chinese Firm-Level Data for Research and Dissertation Support

By Gary H. Jefferson, International Business School, Brandeis University

Jefferson's proposal relates to enterprise restructuring, R&D, FDI, and energy, has been based on LME data collected by China’s National Bureau of Statistics. The data supports a wide range of research activities including tools and metrics to help develop a new approach to analyzing how China’s massive foreign direct investment inflows affect sectoral productivity levels.