Nonmarket Strategy II: Relationships with Activists, Media, and NGO's (Fall, 2010)
BUS 268f (1)
T, Th 05:00 - 06:30 PM; Lemberg, 54
Prerequisite: BUS 266f recommended. Meets for one-half semester and yields half-course credit.
Not just customers and suppliers, but other actors influence whether a company is successful. Learn how to manage relationships with activists, the media, and NGOs. Topics include dealing with reporters, crisis communication, forming unconventional alliances, and pursuing corporate responsibility sensibly. Usually offered every year.