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Faculty Profile: Xin Wang

Xin Wang

Assistant Professor of Marketing

Specializations:
Online Marketing, Marketing Analytics, China Marketing.

Xin Wang is Assistant Professor of Marketing at Brandeis International Business School. Her research interests include Online Marketing, marketing analytics and China Marketing. Her research has been published in top-tier academic journals such as Marketing Science, Quantitative Marketing and Economics, Economic Journal, Marketing Letters and Journal of Retailing. At Brandeis University, she teaches Marketing Management, Marketing Research and Global Marketing, and is launching a new course Digital Marketing and Web Analytics. Professor Wang's prior professional experience includes working as an Assistant Professor of Marketing at Krannert School of Management, Purdue University, a research fellow and instructor at the Tepper School of Business, Carnegie Mellon University, as well as a research associate at the Wharton School, University of Pennsylvania.

Professor Wang has received several awards such as William Larimer Fellowship from Carnegie Mellon University, Doctoral Consortium Fellowships of American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS), and a Faculty Research Grant from the Center for International Business Education and Research (CIBER). She earned her PhD and Master’s degrees in Marketing from Carnegie Mellon University.

Degrees:
Carnegie-Mellon University, Ph.D.


Publications:

Awards & Honors:
  • (2006) CIBER Faculty Research Fund