Grace E. Zimmerman

Senior Lecturer in the Brandeis University International Business School

Specializations:

Marketing, Business Strategy, Entrepreneurship

Degrees:

Harvard University, M.B.A.
Ohio State University, B.S.

Courses Taught:

BUS 52a

Marketing Management
BUS 70a

Business in the Global Economy
BUS 252a

Marketing Management
BUS 254a

Branding Strategy
BUS 257f

Marketing Communications
BUS 258f

Sales and Sales Management
HS 285a

Marketing

Profile:

Grace Zimmerman is an experienced entrepreneur, in both the high tech and health care industries, with a long, successful track record of launching new companies and products in nascent, undeveloped markets requiring innovative marketing and sales approaches. Companies Ms. Zimmerman has helped to launch, have gone public, or been acquired and are still employing thousands of skilled professionals. The innovative approach to marketing long-term care insurance that Zimmerman pioneered in 1995 at CalPERS is still in use there and has been implemented in a national program for federal employees.

Ms. Zimmerman is currently a Senior Lecturer at the International Business School at Brandeis University and the Undergraduate Advising Head for the business program. She teaches graduate and undergraduate courses in marketing. She is the 2007 and 2012 recipient of Brandeis’s Excellence in Teaching Award.

Ms. Zimmerman’s community involvement includes her current responsibilities as the co-chair of the board of trustees of the David Project, a non-profit dedicated to educating and inspiring strong voices for Israel.

Ms. Zimmerman lives in Weston with her husband and two teen-aged daughters. She is a graduate of Harvard Business School and Ohio State University.