Schwartz's satirical view on how to survive in the business world came from a combination of his undergraduate acting work as well as observing the corporate culture around him. However, his biggest piece of advice to the IBS students came from his previous background as an actor. "Always start with your costume if you want to be taken seriously," he explained.
In his usual witty fashion, he offered antidotes of his time spent working up the corporate ladder, where he spent 25 years writing under the pseudonym of Stanley Bing, taking advantage of being anonymous.
Gil Schwartz '73, Executive Vice President and Chief Communications Officer for CBS Corporation.
In addition to still writing under the pen name of Stanley Bing, Schwartz is the chief spokesperson for the CBS Corporation and leads a large department that incorporates public relations, media relations and corporate and internal communications functions for all divisions of the company.