News & Events

Entrepreneurs Forum: Gil Schwartz ’73, Executive Vice President and Chief Communications Officer for CBS Corporation and best selling author

Date & Time:17 November 2009, 5:00 - 6:00 PM
Location:Lemberg Academic Center
Room:Lee Lecture Hall
 

Mr. Schwartz has been Executive Vice President and Chief Communications Officer of the Company since the Separation. Previously, he was Executive Vice President of CBS Communications Group, which served the Company's broadcast and local television, syndication, radio and outdoor operations, among others, from 2004 until the Separation. He was Senior Vice President, Communications of CBS from 2000 to 2004, and Senior Vice President, Communications of the former CBS Corporation from 1996 to 2000. Mr. Schwartz served as Vice President, Corporate Communications of Westinghouse Broadcasting from 1995 to 1996. Prior to that, Mr. Schwartz served as Vice President, Communications for Westinghouse Broadcasting's Group W Television Stations from 1989 to 1995. Mr. Schwartz joined Westinghouse Broadcasting in 1981.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Stanley Bing has been reporting on corporate life since his own first corporate job back in 1982, which isn't that different than the one he has now, only back then it was smaller. He is now an ultra-senior executive in a gigantic corporation whose identity is one of the worst-kept secrets in business, which is a joke he's been using for the last 10 years because he has always believed that if a story is effective, it's often smart to stay with it.

Beginning back at Esquire Magazine in 1984, Bing moved to Fortune in 1995, and now occupies the back page of that august publication. He is the author of several business books, including the best-selling What Would Machiavelli Do?, Throwing The Elephant, The Big Bing, Sun Tzu Was A Sissy, 100 Bullshit Jobs and How To Get Them, a new, thoroughly revised version of his 1992 class Crazy Bosses, the marginally more serious Rome Inc., and most recently Executricks, or How to Retire While You're Still Working, which was recently rewritten for hard times and republished in paperback as How to Relax Without Getting the Axe.

In addition, Bing has written two novels - Lloyd: What Happened and You Look Nice Today, both of which have been going through years of heartbreaking and speculative development in Hollywood. He is certain they will be produced very soon, as he has been since the mid-1990s.

Most recently, Bing's new blog stanleybing.com has developed into one of the most active community sites in the cnnmoney.com family of fine online destinations.

At the same time, Bing continues to function with distinction at his corporate job, which he has occupied in various forms since 1982 as Gil Schwartz. In that role, he serves as Executive Vice President and Chief Communications Officer for CBS Corporation, where he is the chief spokesperson for the corporation and leads a large department that incorporates public relations, media relations and corporate and internal communications functions for all divisions of the company.

As Schwartz, Bing is a graduate of Brandeis University (B.A., theater arts and English, ‘73). He lives in New York and Mill Valley, CA, much of the time in the air between the two, and maintains offices in New York and Los Angeles.