Jeff Freedman, CEO & Marketing Principal, Small Army
Date & Time:
20 October 2010, 8:00 - 9:30 AM
Lemberg Academic Center
Lee Lecture Hall
Jeff Freedman is CEO of Small Army, a full-service marketing agency in Boston that he founded in 2002.
At Small Army, Jeff is responsible for driving strategic planning and integrated marketing initiatives for all Small Army clients including SolidWorks, Emerson Hospital, One Beacon Insurance, The Iacocca Foundation and Boston Globe Media. Jeff’s nineteen years of agency experience have provided him with a unique combination of traditional strategic planning disciplines and technology marketing integration expertise.
Jeff’s career began in the media department of Hill Holliday in 1990, managing budgets of more than $100 million per year for clients such as Lotus Development Corp., Wang and The Boston Globe. From Hill Holliday, Jeff took his planning and negotiating skills to a small high-tech marketing firm where he led the media and research groups and was actively involved in account planning for all clients. In 1994, Jeff helped start CGN Marketing and Creative Services, where he ran the media and research groups until founding CGN Interactive in 1995, which grew to account for more than 40% of the agency business when the company was sold in 1998.
Small Army has been experiencing success since its inception by transforming intelligent marketing strategies into impactful stories that can be implemented and measured via print, broadcast, direct, online and other integrated communications channels. The agency is now ranked the 15th largest agency in New England (Boston Business Journal).
Jeff is also the CEO of Small Army for a Cause, a 501c3 organization that he founded in 2008 in honor of his business partner who died of cancer in 2007. In September 2009, Small Army for a Cause launched its first fundraiser, Be Bold, Be Bald for cancer, in which it raised close to $100,000. The organization plans to make the cancer fundraiser an annual fundraising event.
Jeff is a regular panelist, speaker, columnist and judge for national and regional interactive and marketing shows and events, including The EFFIEs, MITX Awards, MA Governor’s Conference, WebAwards, TalentZoo, eComXpo, InternetWorld and others. He is also an alumnus of the Boston Chamber of Commerce’s Boston’s Future Leaders program. Jeff currently lives in Newton, MA with his wife Jane, daughter Julia (6) and son Josh (2).