The title of her talk is: "Reimagine, Reinvent, Reignite. The importance of developing brands vs. products"
In today's more connected world, brands are evolving to become a part of consumers' lifestyles. What were once products are now representations of who our consumers are as individuals. As brand marketers, we need to be constantly evolving our brands to maximize their appeal to consumers in order to remain relevant in consumer's minds.
Pam has been a packaged goods marketer for 15 years. Currently, she is a Senior Global Brand Manager at Hasbro, Inc. in Pawtucket RI, where she works on developing global brand strategies and products for the Sid the Science Kid(TM) brand. She has been with Hasbro for 6 years, and worked on marketing the Nerf, Transformers, and Playskool brands. Prior to joining Hasbro, Pam held brand management positions at Cadbury Adams (Sour Patch Kids, ReaLemon), Revlon (Ultima II cosmetics), the Block Drug Company (2000 Flushes cleaners) and Chock full o'Nuts coffee.
Pam graduated from Brandeis University in 1990 with a BA in Sociology and Legal Studies. She obtained her MBA from the New York University Leonard N. Stern School of Business in 1996. She currently resides in Cranston, RI with her husband Greg and 18 month old daughter Tara, her own in-home researcher for all the latest Playskool toys.