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OPEN TO ALL IBS STUDENTS
"Branding in 2011 and Beyond"
Larry Weber is Chairman of W2 Group, a digital ecosystem of marketing services companies that build brands, deepen customer and partner relationships and drive demand for products and services. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis.
A public relations visionary, in 1987 Larry established The Weber Group, which within a decade became the world's largest technology public relations firm. Interpublic purchased The Weber Group in 1996 and in 2000, Larry was named Chairman and CEO of Interpublic's Advanced Marketing Services group. In 2001 Larry built Weber Shandwick, which today is the world’s largest public relations firm.
Larry serves on a number of boards for corporations, non-profit organizations and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world, and a member of the Executive Committee of the U.S. Council on Competitiveness.
A sought after speaker and panelist, Larry has also published four books about marketing leadership:
•Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, was published in March 2011 by Wiley & Sons.
•Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click was published in July 2009 from Wiley & Sons.
•Marketing to the Social Web: How Digital Customer Communities Build Your Business was first published by Wiley in 2007 with a second edition in 2009.
•The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies was printed in 2002 by Random House.