Simple, Straightforward . . . Effective
A Practical Guide to Brand Strategy
Brand Strategy - Communications Strategy
Michele Levy is a seasoned brand strategist whose client experience spans non-profit, life sciences, healthcare, high technology, professional services and financial services.
Whether it’s building a new brand or updating an existing one, Michele has a proven talent for quickly understanding the needs, concerns and expectations of diverse stakeholder groups, then using those insights to build brand strategies that work. She is especially adept at translating complex strategic challenges into effective messaging that resonates across a client’s key audience segments.
An accomplished public speaker and facilitator, she connects with audiences in a way that leaves them feeling both educated and entertained. With an approach that is equal parts energy, accessibility and common sense, Michele makes brand strategy and communications topics relevant and understandable for a range of participants, from the most senior to the more junior. She has a reputation as a dynamic, inspirational lecturer and coach. As an instructor for the Center for Women & Enterprise, she mentored scores of entrepreneurs through courses such as “Business Planning: Next Stage”; “Marketing for Retailers”; “Managing Your Own Business”; and Power Up! (13-week business planning course). She has also been a guest lecturer at BU’s College of Fine Arts, and a mentor/coach with Social Innovation Forum and Interise. She regularly speaks on branding and marketing communications and is a valued presenter in Nonprofit Webinars’ “Wednesday Webinar” series.
Prior to launching her own consulting practice, Michele led strategy and account service teams in a wide variety of agency settings, as well as in management consulting. She has worked with a range of non-profit and corporate clients, adeptly bridging the sectors and leveraging best practices from both. Her current work includes brand strategy, communications planning, research, and training.
Michele is an active volunteer, currently serving as Vice Chair of the board of First Night Boston, on the board of the New Art Center in Newton, and on the Council of Historic New England. Michele graduated from Harvard/Radcliffe College with honors in History and Literature, and received her MBA in healthcare management from Boston University.