National Black MBA Case Competion
IBS Team Reaches Competition Finals
A team from Brandeis International Business School was one of six finalists in the case competition at the Annual National Black MBA Conference, held in San Diego from 13 to 15 October. The team, the first ever fielded by Brandeis at this event, was competing against 35 of the country's leading business schools.
Analysing the Market
The members of the Brandeis team - Sam Pambah, Paul Ekudu and Lati Lelelit - worked on a case prepared by Daimler Chrysler AG, which required them to explore the opportunities for the company in China.
In their presentations to senior Daimler Chrysler executives, the team began by analyzing the state of the market. They went on to set out how particular Daimler Chrysler models could meet demand among different segments of China's burgeoning middle class and assessed the kind of resources - human and financial - that would be required to satisfy that demand.
Making an Impression
A winning strategy adopted by the the Brandeis team was to conduct a survey of Chinese students at the International Business School, sounding out preferences for their next car purchase and gaining valuable insight into the pattern of automobile usage in China. This, together with their strong work as a team, made a particular impression on the Daimler Chrysler judges, propelling them into first place after the first round and onto the final six.
An Invaluable Experience
The members of Brandeis team were unanimous about their participation in the case competition. It had been a month of hard work, just when they are forging ahead with their studies and starting their job searches, but at the same time an invaluable experience for their futures in the business world. And although the event was highly competitive, they had made many friends from other schools along the way.
And what did they put their success down to? The strength of their teamwork and the knowledge that the School was behind them all the way.
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