Special Event at IBS

IBM and Brandeis International Business School (IBS) co-hosted a special event for IBS students and the Brandeis Community. Together IBM, IBS faculty members, students, and local business leaders explored the intersection of business and information technology skills required to succeed in the global marketplace. The event included an announcement by IBM and IBS, a demonstration of a new "serious game" called "Innov8", and a provocative afternoon roundtable discussion led by Catherine Mann.

IBM and IBS Announce New Relationship

IBS Dean Bruce R. Magid welcomes executives of IBM

IBM's Joan Kennedy outlines details of new the relationship between IBS and IBM

IBM's Kevin Faughnan shares how IBS will benefit from joining the IBM Academic Initiative

One of First Business Schools in the World to Test New Training Simulation Game

IBS students explore Innov8

A new simulation game introduced by IBM

IBS Assistant Professor of Strategy Preeta Banerjee shares how Innov8 will be used in the classroom

Panel Explores Skills Required to Succeed in the Global Marketplace

Professor Catherine Mann moderates an interactive panel entitled "Competing in The Global Economy"

Media Coverage

• Click here to view a video of the event.
• Joint Press Release by IBM and IBS is picked up across the country.
• Story by NECN features Dean Bruce R. Magid and IBS student Fuad A. Mahmood.
• The Journal News quotes IBS Professor Preeta Banerjee and student Fuad A Mahmood

Additional Coverage Quoting Dean Magid

• Marketing Daily
• Campus Technology