To stay or to go: IBS students weigh in on Google’s decision to exit China
In the 5th Annual Business Case Competition, a team of entirely first year Brandeis International Business School (IBS) students successfully explored the ramifications of Google’s recent move to leave the Chinese internet market.
In a complex business situation fraught with political and moral issues intertwined, the teams were tasked with recommending whether Google should continue its operations in China as it faced increasing pressure to respond to the country’s censorship of its search results. Coincidentally, submissions were due the same day Google announced it was transferring its search engine results from China to Hong Kong.
Winning team members, pictured above from left to right between Professor Catherine Mann and IBS Dean Bruce Magid, are: Igor Kosharskyy MAief ‘11, Boris Schwartz MBA ‘11, Gonzalo Molina MAief ’11 and Chadwick Huston MAief ’11. The team's recommendation advocated that the firm remain in the country. They were awarded first prize based on four criteria: the quality of their analysis, recommendation, presentation, and performance in a challenging question and answer session by a panel of judges.
Business executives from the consulting and information technology firms, along with Brandeis International Business School faculty members, posed a series of penetrating questions to five finalist teams. IBS Professor Catherine Mann complimented the winning team for their “use of multiple business analytical tools” in exploring the issues. IBS Dean Bruce R. Magid praised all the participants for their “thoughtful and multifaceted approach to relevant issues of the day.”
The competition was organized by the Brandeis Consulting Club under the leadership of President Oleksandr Pertsovskyi MAief ’10 and the Office of Administration & Student Services.