Instuctor: Warren Leon
Nonmarket Strategy I: Relationships with Governments
BUS 266f (2)
Explores how firms can identify significant government-related opportunities and problems, and how they can take advantage of the opportunities and avoid the problems. Considers the differences between countries and examines the challenges facing businesses operating in foreign countries.
Nonmarket Strategy II: Relationships with Activists, Media, and NGO's
BUS 268f (1)
Not just customers and suppliers, but other actors influence whether a company is successful. Learn how to manage relationships with activists, the media, and NGOs. Topics include dealing with reporters, crisis communication, forming unconventional alliances, and pursuing corporate responsibility sensibly.