AgendaTrade Summit Agenda
April 5th, 2011
Levin Ballroom, Usdan Student Center
| 10:00-11:00 AM |
Registration
Levin Ballroom, Usdan Student Center
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| 11:00 -12:15 PM |
Opening Plenary: International Opportunities for Massachusetts Businesses
The conference will begin with a welcome by Bruce Magid, Dean of the Brandeis International Business School. This session will then feature a lively dialogue on economic trends in emerging markets and Europe and the relative opportunities for Massachusetts businesses in these areas. The session will be moderated by Julie Donnelly, Reporter at the Boston Business Journal.
Featured Speakers:
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12:15-2:00 PM
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Lunch/Keynote Addresses
Keynote Speakers:
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2:00 -3:30 PM
Session 1
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Doing Business with Asia: Opportunities in Korea and the ASEAN Region
Although China, India and Japan usually get the most attention, there are also considerable opportunities elsewhere in Asia. This panel discussion will look at southeast Asia and Korea. It will identify scenarios in which it makes sense to focus on those markets and will emphasize practical advice for doing business there.
Moderator:
Judith Dean, Professor at Brandeis International Business School
Panelists:
- Chul Chung, Chief Economist, Korea International Trade Association (KITA)
- Carl Johnson, President, Gloucester Engineering Inc.
- Armen Ovanessoff, Research Fellow and Senior Manager, Accenture Institute for High Performance
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Doing Business with South America
This panel discussion will emphasize exporting, but it will also cover how service companies can expand their activities. It will give significant attention to the continent's largest market, Brazil, but will also consider the opportunities and challenges involved with doing business in other countries.
Moderator:
Erich Schumann, CEO of Global Atlantic Partners LLC
Panelists:
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Building and Managing Global Trade Operations
This session is targeted at both experienced exporters and new-to-export companies that are planning to expand internationally by establishing partnerships in foreign markets. Topics that will be covered include: selecting an appropriate method of market entry; developing an effective distribution strategy; identifying, selecting, managing and supporting international partners; and accessing low-cost resources for building and managing international trade operations.
Moderator and Lead Speaker:
Paula Murphy, Director of the Massachusetts Export Center
Additional Speakers:
- James Paul, Director, Boston branch of the U.S. Commercial Service
- Derek Perkins, President, Perkins Associates
- Patty Sasso, Marketing Operations Manager, Doble Engineering Company
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| 3:30-3:45 PM |
Break
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3:45-5:15 PM
Session 2 |
Doing Business with Europe: Opportunities in Germany and the United Kingdom
Germany and the United Kingdom are already large, well-established markets for Massachusetts companies, but there are still many untapped opportunities there. This panel discussion will cover exporting, establishing operations in Europe, partnering with European companies, and how service companies can expand their activities.
Moderator:
Susan Windham-Bannister, President and CEO, Massachusetts Life Sciences Center
Panelists:
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Working with Foreign Investors, Partners, and Suppliers
A wide-ranging discussion among the panelists will focus on the issues faced by small and mid-sized companies. It will cover such topics as finding strategic partners, the expectations and strategies of new foreign investors seeking to enter the Massachusetts market, the state's programs for bringing foreign investors to Massachusetts, special legal issues involved in partnering with foreign entities, and common mistakes companies make when partnering with foreign entities.
Moderator:
Warren Leon, Adjunct Professor at Brandeis International Business School
Panelists:
- Jim Bender, Senior Vice President, Sovereign Bank
- Ted Carr, Executive Director of the Massachusetts Office of International Trade and Investment
- Wei Lu, Partner at Cybernaut Capital Management Ltd.
- Rashid Shaikh, Senior Director, Global Sourcing and Supply Chain Operations, Nypro Inc.
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Export Financing 101
Trade finance experts will take us through the basics of trade finance -- letters of credit, banker acceptances and foreign exchange strategies. They will explore the role of confirming banking institutions, bi-lateral sales contracts, and the role of government export-import institutions. After establishing the basics of trade finance, the panel will examine more complex multi-party agreements where traded goods come from many countries and involve a multiple set of counter parties. Understanding the risks, tracking the financial exposure, and monitoring the transactions involves a sophisticated understanding of global trade and the motivations of the parties involved.
Moderator:
John Ballantine, Jr., Senior Lecturer at Brandeis International Business School
Panelists:
- Bruce Drossman, Export Finance Manager, Export-Import Bank of the United States
- John P. Joyce, SBA Export Finance Manager, US Export Assistance Center
- Joseph W. Mooney, Vice President of Global Trade Finance, TD Bank, N.A.
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| 5:15-6:15 PM |
Networking Reception
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