AgendaTuesday, April 3, 2012
| 10:00-11:00 AM |
Registration
Levin Ballroom, Usdan Student Center
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| 11:00 -12:15 PM |
Opening Plenary: Opportunities for Massachusetts Businesses with Emerging Markets
This session will frame and introduce the general themes of this year’s Global Trade Summit, which is focusing on business opportunities related to emerging markets. After a welcome from the Dean of the Brandeis International Business School, Joel Schwartz of EMC will give a presentation on EMC’s strategies and experiences dealing with emerging markets around the world. Pamela Goldberg of the Massachusetts Technology Collaborative will then moderate a discussion with Schwartz and two other senior executives of Massachusetts companies, comparing the different companies’ experiences and offering advice for other firms that seek to do business with emerging markets.
Welcome: Bruce Magid, Dean, Brandeis International Business School
Speaker: Joel Schwartz, Senior Vice President and General Manager for Global New Business Development, EMC
Moderator: Pamela Goldberg, CEO, Massachusetts Technology Collaborative
Panelists:
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12:15-1:45 PM
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Lunch
Keynote
The Honorable Deval Patrick, Governor, Commonwealth of Massachusetts
Introductions by:
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Breakout Sessions A
1:45 -3:15 PM
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Doing Business with Brazil
Brazil is a rapidly growing, increasingly powerful economy. Massachusetts exports to Brazil are already nearly $400 million annually. Governor Patrick’s recent trade mission highlighted the many opportunities for partnerships between companies, expanded trade in goods and services, collaborations between universities, and exchanges of information. This session will cover all of these opportunities and will provide practical guidance on doing business in Brazil. It will also cover some of the specific ways in which Massachusetts-based banks can help firms prepare for doing business in Brazil.
Moderator:
Erich Schumann, CEO, Global Atlantic Partners LLC
Panelists:
- Mohamad Ali, Senior Vice President and President, Avaya Client Services
- Fernando de Mello Barreto, Consul General of Brazil in Boston
- Ken Brown, Executive Director, Massachusetts Office of International Trade and Investment
- José Castelló, Managing Director and Deputy Head of Corporate Banking, Sovereign Santander
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Doing Business with Israel
Massachusetts and Israel have long had strong cultural and economic connections. Because Israel is one of the most vibrant centers for innovation in life sciences, cleantech and IT outside the United States, its economic strengths complement those of Massachusetts. There are consequently many opportunities for Massachusetts companies to forge partnerships with Israeli researchers and entrepreneurs, and to help bring Israeli innovations to the US market. This session will look at those opportunities and will discuss some of the services and grant programs that are available to companies in the wake of Governor Patrick’s 2011 trade mission to Israel.
Moderator:
Adam Sisitsky, Chair of Israel Practice Group, Mintz Levin
Panelists:
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Entrepreneurs and Global Business
Traditionally, entrepreneurs have grown their businesses by initially focusing on near-by markets and local business relationships. But in the increasingly globalized economy, it is often necessary to establish more distant business relationships quickly in order to achieve success. A panel, including experienced entrepreneurs and academic experts, will explore how entrepreneurs whose enterprises are small and in an early stage can nevertheless still operate internationally and enter global markets, even during the early growth phases of their companies.
Moderator:
Paul Solman, Business and Economics Correspondent, PBS NewsHour
Panelists:
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| 3:15-3:30 PM |
Break
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Breakout Sessions B
3:30-5:00 PM |
Doing Business with India
India has not received as much attention from Massachusetts businesses as some other countries in Asia, even though it is an important, growing economy. Yet there are opportunities for Massachusetts business to reach the growing Indian middle class, to use partnerships to learn how to reach low-income markets, to help Indian companies reach the American market, and to tap into Indian efforts at frugal innovation. This session will cover these opportunities and include practical advice on doing business in India.
Moderator:
Debarshi Nandy, Assistant Professor of Finance, Brandeis International Business School
Panelists:
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Doing Business with Turkey
Turkey was the world’s 16th largest economy in 2010. Powered by private consumption and supported by a robust macroeconomic policy framework, the Turkish economy has expanded substantially over the past decade. The US exported over $7 billion to Turkey in 2009 and over $10 billion in 2010. That upward trend will likely continue. Turkey’s financial sector is stronger than that of many other countries, in part because reforms in the wake of the 2001 financial crisis left Turkish banks better leveraged than many in the US and Europe. Turkey’s economic growth, political and economic stability, and possibility of EU membership have attracted the attention of American companies. Over 250 American firms now have offices there. This session will consider the many opportunities for Massachusetts companies with Turkey.
Moderator:
Can Erbil, Senior Lecturer, Heller School for Social Policy and Management; Senior Lecturer, Brandeis International Business School
Panelists:
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Using Alternative Channels and Resources to Access Emerging Markets
There are numerous opportunities available to US firms entering emerging markets. In addition to working through traditional channels such as distributors, many companies are able to enter emerging markets via government procurement opportunities, establishment of subsidiaries, joint ventures and more. This workshop will focus on these alternative channels for market entry, as well as financing opportunities available to US firms that use them in emerging markets.
Moderator:
Paula Murphy, Director, Massachusetts Export Center
Panelists:
- Bruce Drossman, Export Finance Manager, Export-Import Bank of the United States
- Bryan Erwin, Director, Advocacy Center International Trade Administration, U.S. Department of Commerce
- Peter Johnson, CEO & President, Darmann Abrasive Products
- Lamine Savadogo, President and Founder, Marison Energy Systems
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| 5:00-6:00 PM |
Networking Reception
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