With the Olympics and national conventions over, Americans have been gabbing about the political debates and fall television lineup. For some, it's the second season of Mad Men; for others it's the nostalgic return of 90210. But for scores of young Jewish women, it's the new content on The Jewish Channel (TJC) that they're checking out. Created last year, TJC offers original programming and never-before-seen films geared to Jews of all ages and denominations. We thought the idea was so cool that we decided to partner with TJC for this issue and go "behind the scenes" to see how they make their decisions and what will most likely appeal to 614 readers.