ON SCREEN: A cartoon man appears in a cartoon office with a sign that says, "Networking - Brandeis Career Center."
JON: Hi! I’m Jon from the Hiatt Career Center – I’m going to walk you through an overview of networking and give you my tips for some of our best networking resources.
ON SCREEN: The backgrounds transitions to blank with Jon in the forground. Jon points to the blank screen and logos appear for Linked In and Wisdom Wanted.
JON: So that after this watching video, and signing the social responsibility and integrity contract you’ll be able to: Join the Brandeis University Career Connections LinkedIn group and submit a Wisdom Wanted ad.
ON SCREEN: The background transitions to blue and a box appears with the text 'Why Network? You'll never know what you can uncover. Then, stars appear above the box.
JON: I’ve found that networking is powerful because - you’ll never know what you can uncover or who you might meet.
ON SCREEN: Two photos of students appear on screen with the text 'Formal Networking' and 'Informal Networking'. The students are talking with peers as well as professionals.
JON: Networking can be formal or informal and it can take place at any time.
ON SCREEN: The background transitions to blue. A cartoon man dressed in a suit wearing a mortarboard appears on the left.
JON: Networking can feel new for a lot of people - but if you’ve ever talked to a professor, chatted with a family friend, or made conversation with someone on a plane, then you’ve already participated in networking.
ON SCREEN: A happy cartoon family with a boy, mother and girl appear in the center. A cartoon plane appears on the right.
JON: Networking helps you build confidence, explore industries, improve interview skills and learn about jobs and internships.
ON SCREEN: The background transitions to blue. A megaphone appears on the left. A list of networking benefits appears (spoken).
JON: But remember it's a long-term process with the goal of developing relationships that might later lead to jobs.
JON: Networking is also more popular in the US, than other parts of the world.
ON SCREEN: A cartoon man appears and points to text on screen about culturally competent networking (spoken).
JON: Here it is natural to connect with professionals, other students, or even older adults and seek out their advice and help.
JON: It’s appropriate to speak about yourself and your qualifications. In fact, employers seek out strong communicators but even quite reserved people can really excel at networking.
JON: Build your network one step at a time.
ON SCREEN: The background changes to a beige offie. A cartoon man appears exasperated, takes deep breaths and stares at the ground.
JON: Most students do not come to college with a readymade network of professionals already in the fields they are interested in.
JON: Building a network takes time, it starts slowly, but can really build quickly.
ON SCREEN: The cartoon man's mood elevates and he jumps for joy. Other happy male and female cartoon people enter the scene and start waving.
JON: As a Brandeis student, you are already part of a powerful community - The Brandeis alumni network is over 40,000 strong, and the Brandeis family extends far beyond that to include fellow students, faculty, staff, family and friends.
ON SCREEN: The background changes to white. On the left, a brown cartoon easel displays a blue and green map of the world. On the right, a blue banner appears displaying the text "40,000 Alumni Strong." The cartoon man appears and begins pointing to the map.
JON: Make the most of networking and follow these tips.
ON SCREEN: The background changes to blue. Text appears showing 5 strategy tips explained below.
JON: Number 1 – Ask for advice not a job.
ON SCREEN: The background changes to white. The cartoon man appears waving with a thought bubble that reads "Do you have any jobs?".
JON: This is the most important when it comes to networking – by asking for advice or information.
ON SCREEN: The cartoon man grows angry and clenches his fists toward the ground. The thought bubble now reads "What do you mean, no?".
First you can seek out contacts that are willing to help you.
ON SCREEN: The cartoon man raises his fists in delight. A cartoon door opens and closes. Text appears that reads "Ask for advice, not a job."
Asking for a job first – tends to shut down contacts.
JON: Number 2 - create a strategy to network smarter.
ON SCREEN: The background changes to white. A thick, black horizontal line moves across the bottom third of the screen. A white cartoon outline of a head appears on the left, with a yellow brain defined. A blue shape appears on the right with the text "Create a strategy to network smarter."
JON: Start by organizing your contacts – reach out to those that you know well first and then moving on from there.
JON: Number 3 – develop your pitch.
ON SCREEN: The background returns to the beige office scene. A cartoon man and woman appear, each with a finger raised in the air. The text "Develop Your Pitch" appears with three steps. 1: Introduction 2: What makes you unique 3: What information you're looking for.
JON: This is your 30 second commercial – take some time to review the resources on the Hiatt Career Center website for outlines and templates.
JON: Number 4 – Practice Safe Networking.
ON SCREEN: The background changes to white. A thick, black horizontal line moves across the bottom third of the screen. The text "Practice Safe Networking" appears. A cartoon safe with appears.
JON: If you’re meeting someone new for the first time you might suggest a public place like a restaurant or a coffee house.
JON: Let someone know where you're going and be sure to report any online or in person harassment.
JON: Also remember networking is not dating. Keep it professional.
JON: Number 5 – Say thank you.
ON SCREEN: The background changes to white. A cartoon woman sits at a cartoon desk typing feverishly. The text "Say Thank You" appears on screen.
JON: A follow up email goes a long way to establish long-term relationships.
ON SCREEN: The background returns to the beige office setting. The text "Make the Most Out of Networking" appears on screen in black and blue.
JON: So with those tips in mind – let me show you how to make the most out of your resources
ON SCREEN: The background changes to white. The LinkedIn logo appears at the top and a sample profile of a professional named David Scanlon appears on the left. Text on screen reads: Online Brand, LinkedIn, Online Portfolio, Social Media""
JON: Number 1 Your profile is a major part of your online brand, and alumni, employers and other contacts are likely already searching for someone like you. Your LinkedIn profile should include: An appropriate photo, a summary of who you are and why you’re on LinkedIn, detailed descriptions of past experiences, and don't forget to add Brandeis in your education section!
ON SCREEN: A cartoon of a camera appear with the words "Pick an appropriate photo. Profiles with photo are 7x more likely to be viewed. A Summary. Concise and confident about your qualifications. Include Experiences. Paid or unpaid, volunteer or required, it's all helpful. Education. Don't forget to add Brandeis. Brandeis seal appears.
JON: Two, find and connect with professionals.
ON SCREEN: Cartoon man appears on the left. In center, 3 lists appear: Where they work; What they do; Where they live.
When I want to find Brandeis alumni working in a specific field or company, there are two great ways to find them quickly! The alumni tool is one place to start. Go to linkedin.com/alumni to see where grads live, where they work, and what they studied.
ON SCREEN: Cartoon man points to screenshot of LinkedIn's Advanced People search screen. In the search field, Brandeis University is populated with a red arrow pointing to it.
JON: You can also use the advanced people search. Just put “Brandeis University” in the school field, and then narrow down any other way you like – industry, location, company, keywords even more!
JON: When you're connecting remember, no one like spam emails or form letters.
ON SCREEN: The background changes to white. A cartoon woman sits at a cartoon desk typing feverishly. A sample LinkedIn message appears with the text "Who You Are. Why Them?"
JON: When you find someone on LinkedIn request to connect or send a message, never use the basic template. Personalize it by briefly explaining who you are and why you’re reaching out to them in particular.
ON SCREEN: A group of males and females gather enthusiastically. The text "Join a Group" appears on screen along with "Connect to more people" and "Message group members"
JON: Join a group. When you join groups you connect to more people and you can message group members without requesting to contact them first!
JON: Click on the number of members in the group to search for their name, then hover over their name for the envelope icon to appear.
ON SCREEN: The background changes to white. The cartoon man appears and points to a screenshot of the Brandeis University Career Connections group on LinkedIn."
JON: The Brandeis University Career Connections LinkedIn group is open to all members of the Brandeis community.
JON: After you join, post your career questions to the discussion board and message members of interest with you!
ON SCREEN: Graphic appears showing a resource for building a student profile with the URL University.Linkedin.com.
JON: LinkedIn has an awesome student help section with even more tips and tricks to help you make the most of your account.
ON SCREEN: Background changes to blue. Wisdown wanted logo appears. The cartoon man points to the graphic. Text appears 'Sent to 900+ Alumni and Volunteers'
JON: Make the most of Wisdom Wanted.
JON: Wisdom wanted ads are specific requests for career advice that Hiatt sends to our list of 900+ alumni and parent volunteers.
ON SCREEN: The cartoon man goes off-screen. A cartoon computer monitor appears with the text "Catchy, Specific, To the point"
JON: Your add needs to be catchy, specific and to the point.
ON SCREEN: URL appears: blogs.brandeis.edu/wisdowmwanted
JON: We share your ad two different ways: on the searchable Wisdom Wanted blog and through newsletter sent four times a year.
ON SCREEN: Background changes to blue. A red question mark appears with the three questions (spoken).
JON: Your ad should answer these questions: What career questions are you grappling with?
JON: What types of people do you want to speak with and why?
JON: And how can these conversations help you achieve your career goals?
JON: We’ll notify you when your ad gets posted and sent out.
JON: When we do, keep an eye on your inbox so you can respond in a timely manner.
ON SCREEN: The cartoon man appears next to a cartoon computer monitor. A box appears with the text "Click here to take the quiz!"
JON: Those are our networking basics for today.
JON: Follow the link to sign the social responsibility and integrity contract and you’re ready to get started!
ON SCREEN: Background changes to white. URL appears: bit.ly/HiattNetworking.