Hiatt Sponsors 4th Annual Marketing Forum (1/23)

Nov. 03, 2013

Below please find event details, registration information, the panelists and a list of attending employers.

Event details

Marketing Forum
Thursday, January 23, 2014, *5:30 - 8:30 p.m.
Sherman Hall, Hassenfeld Conference Center
Undergraduate RSVP now!

View photos from last year's forum.

View this years Program Guide now! 

Join the Hiatt Career Center and 35+ employers for our fourth annual Marketing Forum! Alumni volunteers and other industry guests will host a series of round table networking discussions with students to share information about their field or organizations, industry trends, and applying to internship or entry-level positions.

To kick off the event there will be an exciting panel where alums will address the topics of finding their first jobs and getting to the next level in their careers. The panel will be moderated by Professor Grace Zimmerman.


  • Amanda Kelly '08, Marketing Analyst, The TJX Companies, Inc.
  • Jessica Stanford MBA '12, Senior Product Marketing Manager, RSA, The Security Division of EMC
  • Sam Shoolman '09, Inbound Marketing Specialist, HubSpot, Inc.
  • Sam Sisakhti MS '07, Founder and CEO, UsTrendy

Congratulations to Alisa Partlan '15, who won the annual Marketing Forum Poster Contest with her illuminating concept and design. Download the poster.

@HiattatBrandeis will be tweeting live from the event. Follow the conversation and submit questions for the panelist using hashtag #deisforum.

Event Timeline

5:30 p.m. | Alumni & Table Host Registration & Networking Reception
Table hosts and Boston-based alumni in marketing related fields will get the chance to network with one another at this on-campus cocktail pre-reception, co-sponsored by the Hiatt Career Center and the Boston Alumni Club. The reception will be held in the Levine-Ross reception room. Drinks and light refreshments will be provided. Register here

6:00 p.m. | Student Registration and Refreshments
Drinks and light refreshments for this event will be co-sponsored by the Hiatt Career Center and the Marketing Edge. Make sure you stop by Feldberg Lounge before or during the forum for a chance to enjoy these refreshments and connect with other students about the event.

6:30 p.m. |Panel

7:15 p.m. | Round Table Networking for Students & Table Hosts
Following the panel discussion, students will rotate to different networking tables hosted by alumni and industry volunteers to learn about their organization, job function and career paths. Alumni guests will be invited to return to the reception venue at this time.

Registration & preparation

Undergraduate RSVP: B.hired > Events > Career Forums

Graduate Student RSVP: Here

Alumni RSVP: Here

Interested in becoming a Table Host? Learn more Here

Professional dress is required.

Prep Workshop: Marketing Forum
Tues., January 21, 12:00 - 1:00 p.m.
Hiatt Career Center, Usdan Student Center

Make the most of your opportunity to meet professionals/table hosts at the Marketing Forum on 1/23! Learn how to research organizations in advance, participate in the networking round tables, and develop questions and responses that set you apart - essential preparation for this great career event. 

RSVP via B.hired > Events > Workshops

Couldn't make the prep workshop?  View the presentation

Panelist Bios

Sam Sisakhti, Founder and CEO, UsTrendy
Sam SisakhtiSam Sisakhti created the initial concept and founded UsTrendy. He is the driving inspiration behind the creative direction of UsTrendy. Sam was named Boston Magazine's 2011 Most Promising Innovator Under 30 and Mass High Tech's Next Generation of Entrepreneur. He was first introduced to entrepreneurship while attending Brandeis University, where he received a degree in Economics.

Sams' intention for developing USTrendy was twofold: First, to provide aspiring independent fashion designers the opportunity and platform to have their clothing designs seen, produced, and distributed. Second, to allow the people’s voice to be heard in the fashion industry.

Jessica Stanford, Senior Product Marketing Manager, Securities Division of EMC
Jessica StanfordJessica Stanford is a Senior Product Marketing Manager at CyberArk Software. She leads go-to-market and product launch efforts and is responsible for developing strategic marketing plans.

Jessica draws on her wide-range of experience from Finance and Accounting, to Public Relations and Marketing. She holds her MBA in Marketing from Brandeis International Business School.

Sam Shoolman, Inbound Marketing Specialist, HubSpot Inc. 
Sam SchoolmanSam graduated Brandeis in 2009 with a major in English and American Literature, and minors in Business and Philosophy.  From an internship in Madrid while studying abroad, Sam gained exposure to international marketing and sales, and decided to pursue this path upon graduation. After two years with SaaS media monitoring firm Meltwater News in their Boston and Tel Aviv offices, in 2011 Sam transitioned to HubSpot, where he communicates and sells the inbound marketing software to prospective customers.  

At HubSpot, Sam has had the opportunity to help open the firm's Dublin operations in January 2013, and currently oversees their expansion and new business acquisition throughout Australia and New Zealand.

Amanda Kelly, Marketing Analyst, TJX
Amanda KellyAmanda Kelly is a Marketing Analyst at TJX in Framingham, MA. The TJX Companies, Inc. is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, ranking No. 115 in the most recent Fortune 500 listings. 

Ms. Kelly graduated from Brandeis in 2008 where she studied Hispanic Studies, Business, and Italian and is currently enrolled in Babson College - Franklin W. Olin Graduate School of Business and will graduate with her Masters of Business Administration, Marketing, Entrepreneurship, Business Management in May.

Attending Table Hosts