Curriculum


Students on the program will take the following three courses, tentative syllabi for each course available by clicking on course name:

BUS 154aj Branding Strategy
BUS 157aj Marketing Communications
BUS 195aj Field Projects

Students will earn 12 credits and the program may count towards one of the semesters that students need in order to graduate.

How the courses count:

  • All of these courses meet the elective requirement for Business as Business Administration courses
  • The Social Science distribution requirement will be met

Tentative Schedule

JBS is an intensive and immersive experience and students should expect to be engaged in learning four to five days a week for most of the day.

The summer will be divided into two sessions, with the first two courses (Branding Strategy and Marketing Communications) taking place in June and the third course (Field Projects) running in July.

June 2 - July 3
Monday - Thursday

10 am - 2 pm Classes and group work 

10:00 a.m. - 11:30 p.m.  BUS 154aj Branding Strategy; plus 10 working lunches, 11:30am – 12:30pm

12:30 p.m. - 2:00 p.m.  BUS 157aj Marketing Communications; plus 10 working lunches, 11:30am – 12:30pm 

July 7 - August 1

At least 1 -  2 meeting with Professor Zimmerman each week.

20 - 40 hours of fieldwork each week.  

This course will immerse students in the field to apply what they learned in Bus 52a and the two classroom-based courses during the first half of the JBS Brand Marketing & Communications Program.  Specifically, teams of four students will work on a consulting project for a marketing organization.  These organizations could range from advertising agencies to product company marketing departments.  

Note that this schedule and all information is subject to change.