If you have questions or would like more information on Brandeis University trademarks and licensing, please contact:

Deborah Wieder
Director, Creative Services
Brandeis University
(781) 736-4222

Jake Garner
Learfield Licensing Partners
(317) 669-0820


These guidelines address the proper use of university images and/or registered marks in advertising.


Direct, indirect, implied or inferred institutional endorsement by Brandeis University is prohibited without the written permission of the Office of Communications. The use of any name, logo, picture, building, landmark or other image of the university is not permitted in advertising by private individuals or companies without the written permission of the Office of Communications. The identification of an individual’s relationship to Brandeis University is acceptable as long as there is an affiliation and there is no confusion as to institutional endorsement.

Use of University Images in Advertising

Advertising may not contain photos with readily identifiable Brandeis University buildings or landmarks, or photos of persons wearing Brandeis team uniforms that are not commonly available in the marketplace. Photos that include individuals wearing standard Brandeis University apparel, such as a sweatshirt, are acceptable.

Advertising by Official Licensees

Businesses selling officially licensed Brandeis University products may use these products in their advertising, though there must be no implication that the business is endorsed by the university. Licensees may use such statements as “We sell officially licensed Brandeis University products.”