Brandeis IBS introduces new brand platform
Launches new website and tagline: World Ready
Brandeis International Business School (IBS) recently unveiled a new branding platform designed to enhance its reputation and visibility around the world. The initiative is encapsulated in the tagline “World Ready” and has been introduced by a new website and video. The new brand unifies the school’s message within a clean, modern design that befits the rapidly growing institution.
Among the key components of the new site are bolder visuals, greater integration with social media, improved audience-based navigation and “responsive design,” which means that it is compatible across desktop, tablet and mobile devices.
“We are excited to launch the new World Ready brand platform as a way to further enhance our efforts to communicate the values of our school and the world-class business education we provide students,” said Dean Bruce Magid. “This new marketing initiative showcases our strengths as a forward-thinking, globally-minded institution.”
The web launch represents the culmination of a two-year process that featured input from focus groups and user testing with undergraduate and graduate students, faculty, staff, alumni and other community members. The branding and site redesign were executed by Brandeis IBS’ Marketing and Communications Department in collaboration with Corey, McPherson and Nash, a national branding firm based in Watertown, Massachusetts.
“Our new brand captures the school’s internationally-oriented curriculum, its outstanding faculty and the high-touch model we use to prepare graduates to thrive in the global economy,” said Matthew Parillo, Director of Marketing and Communications at Brandeis IBS. “It represents a true collaboration across the school with our students, alumni, faculty, staff, friends and university partners.”