Brandeis creates online master’s degrees in digital marketing and design
Brandeis University’s Graduate Professional Studies division (GPS) has launched two new fully online, part-time master’s degrees: a Master of Science in Digital Marketing and Design and a Master of Science in User-Centered Design.
The programs’ curricula incorporate the rigorous standards of excellence that make Brandeis one of the country’s top universities while capturing the latest applied technologies and industry best practices. Both 30-credit programs are designed so students can complete them in 1.6 to 3 years.
The Master of Science in Digital Marketing and Design distinguishes itself from other degrees — particularly traditional marketing degrees — in how it blends together principles of digital marketing design, tactics and analysis. The program concentrates on the technical application of marketing theory in digital environments, equipping students with a rich toolkit for delivering sound, tailored digital marketing campaigns.
“Today’s businesses rely heavily on websites, blogs, social media and other digital content that are created and controlled by the organization,” said Steven Dupree, vice president of marketing at SoFi and the program’s chair. “Students will learn to leverage these assets, implement a sound media strategy, and analyze digital marketing data to make smart decisions that grow companies.”
The Master of Science in User-Centered Design is geared toward professionals with backgrounds in human computer interaction, information technology, computer science, digital marketing, or interaction design. The program focuses on the psychological and other human factors that affect the usability of systems and should influence interface design strategies. Students learn processes for extracting user needs and requirements; developing concepts with wireframes/prototypes; and learning methods to refine and validate their designs through an iterative process. Upon program completion, students will have developed a portfolio of artifacts that apply innovative thinking and a human-centered approach to web, applications or software enterprise system design.
“Design-thinking coupled with leadership skills are the magic bullet that technology companies need to successfully innovate and produce world-class products and services,” said Blade Kotelly, vice president of design at Jibo and a member of the degree program’s professional advisory board. “This program strikes the ideal balance between theory and practice."
In addition to the new programs, Brandeis GPS offers a post-master’s graduate certificate in Learning Analytics and eight fully online part-time master’s degrees applicable to an array of industries. All Brandeis GPS programs are asynchronous, providing students with a flexible and convenient approach to completing their degrees.
Students interested in applying for either program should complete their applications by Aug. 11, 2015. Students also have the opportunity to take courses prior to applying for admission. Registration for the fall 2015 term opens on Aug. 25, with courses beginning Sept. 16. More information is available online.