BUS 52A — Marketing Management
[ ss ]Prerequisite: BUS 10a. Students are strongly recommended to have previously taken statistics, BUS 1b, or any of the approved substitutes for BUS 1b: ECON 83a, MATH 8a, MATH 10b, or PSYC 51a. May not be taken for credit by students who took BUS 60a in prior years.
An introduction to key concepts in competitive strategy and marketing, which are used to help firms create, sustain, and capture value. Topics include industry analysis, competitive advantage, market identification, and marketing policies. Incorporates case studies, discussion method, team projects, and business research. Usually offered every semester.
Ms. Zimmerman, Ms. Ebert and Ms. Wang