BUS 152A — Marketing Management
[ ss ]Prerequisite: BUS 1b and BUS 10a. May not be taken for credit by students who took BUS 52a in prior years.
An introduction to key concepts in competitive strategy and marketing, which are used to help firms create, sustain, and capture value. Topics include industry analysis, competitive advantage, market identification, and marketing policies. Incorporates case studies, discussion method, team projects, and business research. Usually offered every semester.
Ms. Ebert, Ms. Ryan, and Ms. Zimmerman