Communispace visit

Inside Communispace

Inside Communispace

A group of Brandeis graduate and undergraduate marketing students were treated to the unique experience of visiting Communispace, an innovative Boston-based marketing company that helps brands engage consumers in online communities to learn important and powerful insights that inform the brands’ management.

Communispace works with many well-known international brands.  A beautiful collage of client logos and the Communispace company motto greeted us in the lobby to start our tour.  The space is like the company: young, energetic and open.  The same is true for the Communispace website and the online communities that the company builds and runs for its brand partners.  Communispace’s approach is friendly, inviting, inquisitive, but fun loving, all of which clearly explains the company’s success in establishing online communities where consumers enjoy sharing their thoughts about all kinds of brands in every type of industry.  It is obvious that these insights can make all the difference for brand managers working to satisfy consumer and prospect desires to the fullest extent possible.

After the tour and the informational sessions, which were provided by Communispace employees all of whom were Brandeis alum, the group joined the Brandeis community in celebrating Communispace Founder and Chairman Diane Hessen’s Asper Award for Global Entrepreneurship at a neighboring hotel ballroom.  It was an inspiring day from start to finish!