Sharon A Thomas
Adjunct Professor in the Brandeis International Business School

sathomas@brandeis.edu
Sachar International Center, S-001G
Sachar International Center, S-001G
Degrees
Boston University, M.B.A.Syracuse University Utica College, B.S.
Expertise
Marketing, Business Strategy, CommunicationsProfile
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Primary areas of expertise: Marketing, Business Strategy, Communications, Consumer Behavior, Advertising, Customer Relationship Management. Spent several years working in advertising and consulting agencies advising clients on multi-channel programs to acquire and retain customers. Primarily financial services and other services businesses. Corporate marketing for Scudder Investments and Bank of Boston. Also act as independent consultant to start-ups on messaging, targeting and lead generation.
Courses Taught
BUS | 10a | Business Fundamentals |
BUS | 152a | Marketing Management |
BUS | 292a | Marketing Field Project |