Sharon A Thomas

Adjunct Professor in the Brandeis International Business School

Departments/Programs

International Business School

Degrees

Boston University, M.B.A.
Syracuse University Utica College, B.S.

Expertise

Marketing, Business Strategy, Communications

Profile

Primary areas of expertise: Marketing, Business Strategy, Communications, Consumer Behavior, Advertising, Customer Relationship Management. Spent several years working in advertising and consulting agencies advising clients on multi-channel programs to acquire and retain customers. Primarily financial services and other services businesses. Corporate marketing for Scudder Investments and Bank of Boston. Also act as independent consultant to start-ups on messaging, targeting and lead generation.

Courses Taught

BUS	10a	Functions of the Capitalist Enterprise
BUS	152a	Marketing Management
BUS	292a	Marketing Field Project
BUS	295a	Field Projects