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Sharon A Thomas

Adjunct Professor in the Brandeis International Business School
Sharon A Thomas
sathomas@brandeis.edu
Sachar International Center, S-001G

Departments/Programs

International Business School

Degrees

Boston University, M.B.A.
Syracuse University Utica College, B.S.

Expertise

Marketing, Business Strategy, Communications

Profile

Please visit my new faculty profile page.


Primary areas of expertise: Marketing, Business Strategy, Communications, Consumer Behavior, Advertising, Customer Relationship Management. Spent several years working in advertising and consulting agencies advising clients on multi-channel programs to acquire and retain customers. Primarily financial services and other services businesses. Corporate marketing for Scudder Investments and Bank of Boston. Also act as independent consultant to start-ups on messaging, targeting and lead generation.

Courses Taught

BUS 10a Business Fundamentals
BUS 152a Marketing Management
BUS 292a Marketing Field Project


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