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The Asper Center Co-Directors and Leadership Team Members

Ben Gomes-Casseres, Director

Ben Gomes Casseres, Co-Director of the Asper CenterBen Gomes-Casseres is an authority on alliance strategy and management. He has researched this topic for 25 years, taught it to MBAs and executives, and consulted with major companies worldwide.

At Brandeis IBS, Ben directs the Asper Center for Global Entrepreneurship. Before coming to Brandeis, he served a decade on the faculty of the Harvard Business School; before that, he was an economist at the World Bank.

He is the author of "The Alliance Revolution: The New Shape of Business Rivalry" (Harvard University Press, 1996) and co-author of "Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization" (Jossey-Bass/Wiley, 2003). He is currently working on a book on the use of external resources in strategy, to be published by Harvard Business Review Press. Ben's work has also appeared in various scholarly journals and industry periodicals. Many of his publications, including current blog postings, are at

Ben is a frequent speaker at industry conferences and a consultant and executive trainer to Fortune 100 companies.

Charles Reed, Jr., Faculty Fellow

Charles Reed, Co-Director of the Asper CenterCharles Reed teaches undergraduates and graduates in the process of forming business startups and developing associated business plans.

Before coming to Brandeis IBS, Reed was a company CEO and top line manager for more than twenty years.  Most recently, he founded and served as the President of Integra Technologies Corporation, a supplier of accessory equipment to mainframe computer sites.  This business was sold to a Fortune 500 company at the beginning of 1997.