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The Asper Center Co-Directors and Leadership Team Members

Ben Gomes-Casseres, Director

Ben Gomes Casseres, Co-Director of the Asper Center

Ben Gomes-Casseres is an authority on strategy and innovation. He is best known for his pioneering work on strategic partnerships, alliance management, and network competition. He has researched these topics for 30 years, taught them to MBAs and executives, and consulted with major companies worldwide.

At Brandeis, Ben leads a number of initiatives on innovation and entrepreneurship. He teaches courses on technology strategy, M&A and alliances, and competitive strategy. Before coming to Brandeis, he served a decade on the faculty of the Harvard Business School; before that, he was an economist at the World Bank.

Ben's most recent book is "Remix Strategy: The Three Laws of Business Combinations" (Harvard Business Review Press, 2015). Earlier, he authored "The Alliance Revolution: The New Shape of Business Rivalry" (Harvard University Press, 1996) and co-authored "Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization" (Jossey-Bass/Wiley, 2003). Ben's work has also appeared in various scholarly journals and industry periodicals. He created the course “Strategic Partnerships” at LinkedIn Learning ( Many of his publications, including current blog postings, are at

His views appear regularly in the Harvard Business Review, and he is often cited in the press, including in the New York Times and The Wall Street Journal.

Ben is a frequent speaker at industry conferences and a consultant and executive trainer to global companies.

Charles Reed, Jr., Faculty Fellow

Charles Reed, Co-Director of the Asper CenterCharles Reed teaches undergraduates and graduates in the process of forming business startups and developing associated business plans.

Before coming to Brandeis IBS, Reed was a company CEO and top line manager for more than twenty years.  Most recently, he founded and served as the President of Integra Technologies Corporation, a supplier of accessory equipment to mainframe computer sites.  This business was sold to a Fortune 500 company at the beginning of 1997.