Brandeis International Business School

Meets for one-half semester and yields half-course credit.

Introduces students to important concepts and techniques of online marketing, such as search engine optimization (SEO), paid search marketing (search and display ads), web analytics, and monetization models (sales funnel and email campaigns). Students will have first-hand experience applying these concepts and techniques by building a website themselves to market a product or service. Usually offered every year.
Mr. Shaby