Brandeis International Business School

Marketing Analytics

curriculum

Fall

Credits

Programming for Business Analytics

2

Accounting and Financial Analysis OR

4

Intermediate Financial Accounting  

Marketing Research: Design and Analysis

4

Big Data I

2

Applied Econometrics with R

4

Spring

Social Media

2

Digital Marketing

2

Information Visualization

2

Marketing Analytics

4

Machine Learning

2

Big Data II

4

Summer

Work Practicum

4

Fall*

Elective

4

*Students may accelerate the program by substituting a summer term for the final fall semester.