Brandeis International Business School

Marketing Analytics

curriculum

Study marketing research design and analysis, applied econometrics, digital marketing and marketing analytics. Learn how to identify market segments, predict consumer behavior and more. This track prepares students for various marketing roles across numerous industries.

Fall

Credits

Programming for Business Analytics

2

Accounting and Financial Analysis OR

4

Intermediate Financial Accounting  

Marketing Research: Design and Analysis

4

Big Data I

2

Applied Econometrics with R

4

Spring

Social Media

2

Digital Marketing

2

Information Visualization

2

Marketing Analytics

4

Machine Learning

2

Big Data II

4

Summer

Work Practicum

4

Fall*

Elective

4

*Students may accelerate the program by substituting a summer term for the final fall semester.