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Sample Sequence for Marketing Analytics

Fall

Credits

Programming for Business Analytics

BUS XXXA

2

Accounting and Financial Analysis OR

FIN 212a

4

Intermediate Financial Accounting  

FIN 213a    

Marketing Management

BUS 252a

4

Big Data I

BUS 211f

2

Applied Econometrics with R

ECON 213a

4

Spring

Social Media

BUS 257f

2

Digital Marketing

BUS 259f

2

Information Visualization

BUS 240f

2

Marketing Analytics

BUS 256a

4

Machine Learning

BUS 241f

2

Elective

4

Summer

Consulting Project for Business Analytics

BUS 295a

4

Big Data II

BUS 212a

4