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Career Paths and Alumni Success Stories in Marketing

Career Paths

Career paths in marketing are extremely diverse, including positions in product management, brand management, marketing consulting, advertising, sales, and market research analysis, to name just a few. Marketing roles require strong analytical, managerial, communication, and creative skills. Marketing is an integral part of every company’s strategic direction so provides a valuable foundation for many roles in business, whether in a large multinational organization or in a small entrepreneurial startup. Brandeis IBS graduates have taken marketing roles in companies such as IBM,, Dell, EMC Corporation,, and International Data Corporation.

Anna Guelzim

Game, Set, Match

Anna Guelzim, MBA '11

Guelzim cites Brandeis IBS as one of her most invaluable experiences in a path to professional success

Zenobia Moochhala

Brandeis IBS' role in an online entrepreneurial career

Zenobia Moochhala, MA '98

Recently named one of the BBJ's "40 under 40," Zenobia Moochhala, MA '98 is Co-Founder, VP and General Manager of U.S. Consumer Subscription Services at

Image of Roni Ben-Aharon, MBA '08

Following your Passion

Roni Ben-Aharon, MBA '08

“It’s courageous to ask yourself if you're doing what you're doing because you're good at it or because it’s what you want to do," she said.