Students working towards a specialization in Marketing review a set of strategies that help a business or organization understand and address the needs of its target market. These strategies, when used properly, help create and sustain value, improve customer satisfaction and loyalty, fend off competition, and maximize long-term profitability. All businesses or organizations can benefit from effective marketing - regardless of the products or services they offer or the industry they are in.
The Marketing specialization equips students with valuable knowledge and skills for a marketing career while also creating a broader understanding of business.
The Marketing specialization is geared towards MA and MBA students, and can be completed with 4 semester-equivalent courses (16 credits).
Careers in Marketing
Explore careers in marketing, companies recruiting Brandeis IBS students, and profiles of our alumni working in the fields of product management, brand management, consulting, advertising, sales, market research analysis and more.
Meet Our FacultyFrom American Marketing Association (AMA) awardees to a marketing executive from John Hancock, you can be assured you'll be learning from some of the most experienced marketers in the field.
Learn more about the requirements for earning a specialization in marketing, including foundational courses and electives.