This specialization requires 16 credits for completion.
BUS 252a Marketing Management is a required course that provides students with an excellent introduction to marketing, encompassing important principles and mix strategies. Students additionally choose from electives that prepare them for a variety of career tracks in marketing, relating to brand management, marketing consulting, marketing research, as well as Internet and marketing communications - both in-house and at agencies.
Group 1: 4 credits required
|BUS 252a||Marketing Management (4 credits)|
Group 2: 12 credits required
|BUS 250a||Global Marketing (4 credits)|
|BUS 253a||Marketing Research (unless counted for Quantitative Methods requirement) (4 credits)|
|BUS 254a||Branding Strategy (4 credits)|
|BUS 255a||Consumer Behavior (4 credits)|
|BUS 257f||Social Media and Marketing Communications (2 credits)|
|BUS 258f||Sales and Sales Management (2 credits)|
|BUS 259a||Digital Marketing and Web Analytics (4 credits)|