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MA Alumni Profile and Spotlight: Sigridur Hardardottir

Sigridur Hardardottir, MA '10 Brandeis IBS Alumni

Sigridur Hardardottir, MA '10
Seltjarnarnes, Iceland

Sigga Hardardottir shone at Brandeis IBS with her Do-Band project, using bracelets to inspire individuals to complete a task that they’d been putting off. She continued her success after graduating at Novo Nordisk, where she works as a Senior Project Manager of commercial activity. She lives the Brandeis tradition of improving the world working with Treisba ®, a new generation insulin. She oversaw its introduction through pre-launch to post-launch business analysis.

Why Brandeis IBS?

When I was looking for master’s programs, Brandeis IBS stood out because I could study Economics in an international business environment as opposed to a purely academic environment. The global focus prepared me for my career, which has me working in multiple countries.

Tell us about your career path since graduation. How has it evolved to where you are now?

I joined Novo Nordisk after graduation as a Global Marketing Graduate, then transitioned into a full-time employee. My current job is to ensure that we provide the best insulin care to people with diabetes in the south of Europe, overseeing projects from pre-launch to lifecycle management tasks. The work I do ranges from project management, to business analysis, to market research. Being a part of changing the future of diabetes care and supporting people with a chronic disease makes me happy to go to work every day.

What does a typical day at your job look like?

What I love about my position is that no day is typical or the same. It can consist of desk work to finalize management presentation, conducting a deep market analysis with the business intelligence team, presenting the new strategy and tactics to our national sales force or spending the day in the field with our sales force discussing our product benefits with health care professionals. 

Tell us about your current project.

I have been working on the launch on Treisba ®, from pre-launch to the present. The pre-launch phase consists mainly of targeting and segmentation, localizing the global strategy and promotional material, sales training, setting incentive schemes and cross-functional collaboration. The launch phase includes national and regional events and educational projects to increase product awareness. Post-launch the work becomes more analytical including business analysis, deep dive into market trend, product update and market research for qualitative input.

Do you have any advice for international students seeking to get their master's degree in the U.S.? 

Start thinking right away where you want this degree to take you and make the absolute most of it. Most importantly cherish your fellow students as they will become your dear friends for life and if you keep an open mind they will open new worlds to you. I recommend signing up for classes that are a good fit with your passion and motivation. Do your homework and research different opportunities, they are endless.